As a copywriter and content strategist, I'm the hub of everything needed to keep your website and business moving forward. I use cost-effective research and iterative processes to create fast, flexible writing that suits your digital or print needs.

Research

Successful copywriting and content strategies are guided by research. I use cost-effective research methods to inform my work:

Analytics

Comparative reviews

Content inventories and content audits

Digital ecosystem maps

Heuristic analyses

Inventories of digital properties

Journey maps and service blueprints

Mental models

Vision, Strategy, and Design

Good strategies identify the challenges that face in your marketing plan. I offer a focused and realistic way to overcome your content needs. I ensure strategies are clear and compelling by identifying or designing the following elements:

Business objectives

Users' needs

Core strategies

Message architectures

Priority guides

Content types

Content models

Policies

Standards

Processes/workflows

Guidelines

Optimization

After launching your content strategy, I’ll help you implement and monitor your content performance. This involves identifying problems and testing new solutions.

Analytics

Content testing

Preference testing

User Feedback

I've implemented digital experiences, monitored results, and optimized approaches at the macro and micro levels:

Digital ecosystems

Websites and landing pages

Knowledge management systems

Social media accounts

E-mail marketing

Print publications